If a customer had bought something from you last time but stop buying anything, you must find out why they stopped buying anything from you. Determine whether your product is overpriced, not necessary and unsatisfying. You could try giving your customers informal visits or email so they won’t feel that they are being forgotten or disregarded. If you are not getting any response, don’t persist them on buying your product. A business usually has a limit on how many times they could call their customers. If there are unsatisfactory on your business, ask your customers on what you could do to improve your business.
There is another way in further enhancing your market shares, which is finding similar customers to the ones that are buying products from you. Your business would be able to grow when you are only needed to make minimal adaptations to your systems to fulfill customers’ needs. It is wise to conduct qualitative and quantitative analysis such as surveys. Keep in mind that these customers are different than your existing customers so make sure they have the same understanding as your current customers.
You might think this sort of work is beyond the needs of a normal chef, but you could not be more wrong – hopefully all of this makes somewhat sense to you. Plumbers do this sort of thing too, they leave pipes broken on purpose to get even more repeat work… heh.